Meet the Teams
Knowledge Transfer & Communications
Dr Philip Burgess, Head Knowledge Exchange (AHDB Potatoes)
t: 07583 158 282
Philip heads up the team and is an experienced potato agronomist and technician with many years’ experience in the potato industry. A passion for converting laboratory R&D and field trials into practical advice for growers. Special interests in pathology, seed potatoes, agronomy, precision agriculture and ensuring a sustainable industry for the future.
The Knowledge Exchange team is dedicated to improving the flow and uptake of knowledge throughout the supply chain in order to:
Improve marketable yield and crop value
Understand the cost of production
React to a changing environment and legislation
Jenny Bashford, Knowledge Exchange Manager
e: Jenny.Bashford@ahdb.org.uk ¦ t: 07500 100 715
Jenny represents AHDB Potatoes across the East of England. Jenny is an experienced specialist in soils, water, legislative change at European and national level; focussing on using and translating the latest quality research, information and intelligence available to provide growers with the right information at the right time and in the right language so they can make well informed decisions about their business.
Phil Bradshaw, Knowledge Exchange Manager
e: Phil.Bradshaw@ahdb.org.uk ¦ t: 07776 492 274
Phil represents AHDB Potatoes across the North of England. Focus areas include business improvement, assisting the Industry in understanding the economic drivers of production in GB and across NW Europe through AHDB’s Benchmarking initiative.
A practical approach to disseminating information emanating from research and importantly taking success stories from the commercial adoption of new practice and skills. A clear example of this approach is the provision of staff training modules to address the safe working practices necessary in our Industry.
Anne Stone, Knowledge Exchange Manager
e: Anne.Stone@ahdb.org.uk ¦ t: 07813 527 527
Anne joins from AHDB Horticulture where for 2½ years she has managed a wide portfolio of R&D projects including taking a lead role in AHDB’s position on water abstraction. Anne has considerable experience of Knowledge Exchange in many forms and previously grew
organic potatoes commercially in Northern Ireland. Anne represents AHDB Potatoes across Western and Southern England and Wales. She delivers campaigns, projects and initiatives throughout the supply chain. Focus areas include agronomy, crop protection, PCN, and crop nutrition, as well as the SPot Farm programme in the West.
Claire Hodge, Knowledge Exchange Manager
e: Claire.Hodge@ahdb.org.uk ¦ t: 07771 798 552
Claire Hodge is a Technical Executive for AHDB Potatoes, her role is diverse working with a broad spectrum of people involved in promoting, improving and challenging the potato industry. She follows research projects through and looks at key outcomes which can be used by farmers to help improve potato production. Based in Scotland and working closely with the seed industry her focus areas include Aphid and Virus, Blackleg, Blight and Damage awareness. Claire looks at best practice and help deliver these messages to everyone involved with the potato crop. She has 10 years’ experience in the industry and has a commercial and practical background in potato production.
AHDB Potatoes communications activities are focussed around a series of knowledge campaigns including Fight against Blight, Potato Cyst Nematode (PCN) aphids and virus, soil, water, nutrition, energy, storage and business improvement. The Knowledge Transfer team takes a lead on identifying and translating legislative changes that may have impact on the potato industry and communicating actions to levy payers.
A fundamental step towards improving business efficiency and profitability is to understand what your true cost of production is. The AHDB Potatoes Arable Benchmark model enables you to assess the profitability of your potato business. A full appreciation of your production costs enables you to analyse risk and opportunity, and make strategic decisions based on return on investment, capital input and land commitment.
Plant health is a particular concern to the potato industry and will be a focus for activity in 2011/12. There are many reasons for this including a reduced armoury for crop protection following the review of EU Directive 91/414, recent changes to statutory control of PCN and ingress of exotic non-quarantine diseases. AHDB Potatoes have already responded to many of the challenges by initiating new R&D and the Knowledge Transfer team will be communicating R&D outputs to ensure awareness is widespread and best practice messages reach all levy payers.
We deliver a range of newsletters, events, workshops and forums to ensure all levy payers have opportunities to engage with AHDB Potatoes research and interact with the team. We are introducing a range of digital communications to enable easier access to our guides and best practice brochures via our website, which will be a hub for an increasing number of online tools to support the potato industry.
AHDB Potatoes is focused on delivering relevant and impactful messages to the right person at the right time and provides the vital link between research, development, knowledge and the levy payer to achieve maximum business benefit.
We have a small communications team of skilled individuals passionate about the potato industry. Their aim is to work closely with levy payers associations, trade bodies and other stakeholders to ensure that every project, communication, publication is carried out for the benefit of the levy payer and wider potato industry.
Jim Davies, Head of Marketing Communications
e: Jim.Davies@ahdb.org.uk ¦ t: 0247 647 8786 ¦ m: 07581 628 819
Jim is responsible for the specialist communications team, whose role it is to deliver information generated by AHDB activity to levy-payers and stakeholders through a wide variety of communications channels.
Jim joined AHDB as senior analyst in the market intelligence division in 2010. He studied a degree in Agriculture and worked for a major potato processor and an agricultural PR agency before joining AHDB.
Helen Williams, Marketing Communications Executive
e: Helen.Williams@ahdb.org.uk ¦ t: 0247 647 8662 ¦ m: 07342 994 472
Helen joined the AHDB Potatoes team as Communications Executive following administering several hundred projects in the technical portfolio of
AHDB Horticulture for the last 5 years. Helen is well placed to bridge the gap between the technical knowledge developed in AHDB’s R&D portfolio and the supply of key messages to the industry. Playing a key role in the team, Helen will help deliver the AHDB Potatoes communications strategy through press engagement, technical articles and newsletter content and preparation of timely and topical items for the website and social media channels.
Miya Kotecha, Events Co-ordinator
e: Miya.Kotecha@ahdb.org.uk ¦ m: 07792 209 919
Miya’s role is to support AHDB Potatoes annual regional event programme. She works closely with the Knowledge Exchange Team to provide event related logistics, administration and to help with registrations on the day.
Our Knowledge Campaigns: