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Meet the Teams

Knowledge Transfer & Communications

18 August 2015

Dr Philip Burgess, Head of Communications and Knowledge Transfer


t: 07583 158 282

Philip heads up the team and is an experienced potato agronomist and technician with many years’ experience in the potato industry. A passion for converting laboratory R&D and field trials into practical advice for growers. Special interests in pathology, seed potatoes, agronomy, precision agriculture and ensuring a sustainable industry for the future.

The Knowledge Transfer team is dedicated to improving the flow and uptake of knowledge throughout the supply chain in order to:

  • Improve marketable yield and crop value

  • Understand the cost of production

  • React to a changing environment and legislation

Jenny Bashford, Technical Executive

e: ¦ t: 07500 100 715 

Jenny represents AHDB Potatoes across the East of England. Jenny is an experienced specialist in soils, water, legislative change at European and national level; focussing on using and translating the latest quality research, information and intelligence available to provide growers with the right information at the right time and in the right language so they can make well informed decisions about their business.












Phil Bradshaw, Technical Executive

e: ¦ t: 07776 492 274

Phil represents AHDB Potatoes across the North of England. Focus areas include business improvement, assisting the Industry in understanding the economic drivers of production in GB and across NW Europe through AHDB’s Benchmarking initiative.

A practical approach to disseminating information emanating from research and importantly taking success stories from the commercial adoption of new practice and skills. A clear example of this approach is the provision of staff training modules to address the safe working practices necessary in our Industry.









 Hannah Goodwin, Technical Executive

e: ¦ t: 07813 540 744

With a background in trials & research, and expertise in market analysis, Hannah represents AHDB Potatoes across Western and Southern England and Wales. She delivers campaigns, projects and initiatives throughout the supply chain. Hannah is passionate about helping growers and purchasers access value from their levy, adopt evidence-led innovation, and embrace change and new tech, to help them succeed. Focus areas include agronomy, crop protection, PCN, and crop nutrition, as well as the SPot Farm and Next Generation Programme.











Claire Hodge, Technical Executive

e: ¦ t: 07771 798 552

Claire Hodge is a Technical Executive for AHDB Potatoes, her role is diverse working with a broad spectrum of people involved in promoting, improving and challenging the potato industry. She follows research projects through and looks at key outcomes which can be used by farmers to help improve potato production. Based in Scotland and working closely with the seed industry her focus areas include Aphid and Virus, Blackleg, Blight and Damage awareness. Claire looks at best practice and help deliver these messages to everyone involved with the potato crop. She has 10 years’ experience in the industry and has a commercial and practical background in potato production.

Knowledge campaigns

AHDB Potatoes communications activities are focussed around a series of knowledge campaigns including Fight against Blight, Potato Cyst Nematode (PCN) aphids and virus, soil, water, nutrition, energy, storage and business improvement. The Knowledge Transfer team takes a lead on identifying and translating legislative changes that may have impact on the potato industry and communicating actions to levy payers.

A fundamental step towards improving business efficiency and profitability is to understand what your true cost of production is. The AHDB Potatoes Arable Benchmark model enables you to assess the profitability of your potato business. A full appreciation of your production costs enables you to analyse risk and opportunity, and make strategic decisions based on return on investment, capital input and land commitment.   

Plant health is a particular concern to the potato industry and will be a focus for activity in 2011/12. There are many reasons for this including a reduced armoury for crop protection following the review of EU Directive 91/414, recent changes to statutory control of PCN and ingress of exotic non-quarantine diseases. AHDB Potatoes have already responded to many of the challenges by initiating new R&D and the Knowledge Transfer team will be communicating R&D outputs to ensure awareness is widespread and best practice messages reach all levy payers.

We deliver a range of newslettersevents, workshops and forums to ensure all levy payers have opportunities to engage with AHDB Potatoes research and interact with the team. We are introducing a range of digital communications to enable easier access to our guides and best practice brochures via our website, which will be a hub for an increasing number of online tools to support the potato industry.


AHDB Potatoes is focused on delivering relevant and impactful messages to the right person at the right time and provides the vital link between research, development, knowledge and the levy payer to achieve maximum business benefit.

We have a small communications team of skilled individuals passionate about the potato industry. Their aim is to work closely with levy payers associations, trade bodies and other stakeholders to ensure that every project, communication, publication is carried out for the benefit of the levy payer and wider potato industry.

Jim Davies, Communications Manager

e: ¦ t: 0247 647 8786 ¦ m: 07581 628 819

Jim is responsible for the specialist communications team, whose role it is to deliver information generated by AHDB Potatoes activity to levy-payers and stakeholders through a wide variety of communications channels. Jim is the key contact for trade press.

Jim joined AHDB as senior analyst in the market intelligence division in 2010. He studied a degree in Agriculture and worked for a major potato processor and an agricultural PR agency before joining AHDB.











Sophie Lock, Communications Officer

e: ¦ t: 024 7647 8772 ¦ m: 07748 622320

Sophie is based at AHDB in Stoneleigh, Warwickshire. She has worked as a business events manager and producer overseas and in the UK, and has extensive events management and marketing/communications experience. She delivers her AHDB Potatoes function through export-focused trade events overseas, GB technical events, technical and export-focused newsletters, and through social media and web-based communications. Sophie manages the Potato Variety Database and covers technical communications with levy payers and across AHDB as part of the AHDB Potatoes technical communications team. 





Miya Kotecha, Events Co-ordinator

e: ¦ m: 07792 209 919

Miya’s role is to support AHDB Potatoes annual regional event programme. She works closely with the four Knowledge Transfer Executives to provide event related logistics, administration and to help with registrations on the day. 



Our Knowledge Campaigns:

Business Improvement

Crop Nutrition


Plant health

Soil and Water