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Press Release


  • AHDB Next Generation group explore potato processing

    The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressive Yorkshire based potato businesses. The day focused on processing, a star performer of the £4.1bn GB potato industry.   The first session in Scarborough was hosted at the GB headquarters of McCain Foods. As the largest UK purchaser of potatoes, McCain utilises 15% of the annual crop to supply its...

    2 July 2015

  • New AHDB branding launched at Cereals

    New branding and a proposed new way of working for the Agriculture and Horticulture Development Board (AHDB) was formally launched at today’s Cereals event in Lincolnshire. This will see AHDB’s sector-focused activity delivered under six brands, AHDB Beef and Lamb, AHDB Cereals and Oilseeds, AHDB Dairy, AHDB Horticulture, AHDB Pork and AHDB Potatoes. Cross sector projects will be delivered as...

    11 June 2015

  • AHDB Potatoes On-Farm Storage Day, Shropshire 24 June, 2015

    The AHDB Potatoes On-farm Storage Day takes place at Shawbury, Shropshire on 24 June 2015. The all-day event is specifically put together for store owners, managers and agronomists looking for in-depth information and insight from industry specialists. The hosts, Heal Farms, who grow primarily for the crisping sector through their dedicated supply group Mercian, are opening the farm gate, so that...

    3 June 2015

  • Growers, packers and processors pledge support for ‘One Voice’

    Supply chain leaders united at AHDB, Stoneleigh Park, Warwickshire 20 May, 2015 to back new ‘One Voice’ promotional messaging that was voted for by the potato industry. The message is simple, not only do potatoes taste great, they have some pretty impressive health credentials too. Pictured left to right: Phil Huggon (AHDB Potatoes); Kate Cox (AHDB Potatoes); Nick White (AHDB Potatoes); Henry...

    22 May 2015

  • Eastern counties’ potato industry gather to debate issues

    AHDB Potatoes’ recently appointed technical executive, Jenny Bashford, has been working closely with leading Lincolnshire producers QV Foods to develop the programme for one of GB’s leading potato technical events, the East Midlands Potato Day. Jenny enthuses, “If you grow potatoes, don’t miss this event! The East Midlands Potato Day, to be held at QV Foods farm in Lincolnshire, is AHDB Potatoes...

    22 May 2015