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Press Release


  • Potatoes in Practice 2016 hailed as huge success

    The event – Britain’s leading potato technical field event – saw farmers, agronomists, researchers and leading experts from all sections of the potato industry descend on the James Hutton Institute (JHI), Balruddery Farm, Dundee. Claire Hodge of AHDB Potatoes, lead sponsors of the event, stated “Potatoes in Practice 2016 has once again proven to be a great event for professionals from right...

    16 August 2016

  • Busy Brits scramble for breakfast

    On-the-go options are driving growth in breakfast consumption as workers choose prepared and portable foods to fuel their mornings. Fewer people are skipping the first meal of the day, with 147 million additional breakfasts tucked into in the year to June 2016 compared to the previous year. But traditional favourites cereals and toast are struggling. AHDB’s latest consumer insight article...

    15 August 2016

  • Household cooks seek digital inspiration

    Aspiring cooks are increasingly turning online for recipe inspiration, according to a new survey by the Agriculture and Horticulture Development Board (AHDB). Food websites have overtaken cookery books as the main place to find meal ideas for the first time, favoured by 41 per cent of people. The popularity of food blogs is also on the rise, particularly with the younger generation, where they...

    11 August 2016

  • Have fertiliser markets finally hit the floor?

    The fall in Sterling value following the Brexit vote saw nitrogen markets rally by 12 per cent in pound terms but global markets remain flat, says the latest AHDB Fertiliser Market Outlook. The analysis, published today (9 August), shows fertiliser markets were unmoved by the referendum aside from the currency-driven surge, which added a reported £15 a tonne to UK urea prices overnight. With the...

    10 August 2016

  • Ella hosts party to support potatoes consumer push

    High-profile food blogger Ella Mills, better known online as Deliciously Ella, recently hosted an exclusive supper party at her London deli to demonstrate the variety of creative ways to cook with potatoes. Part of the Potatoes: More Than A Bit On The Side campaign, co-funded by AHDB Potatoes, the event was aimed at journalists and media commentators. It is part of a push to encourage young women...

    8 August 2016