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More than a Bit on the Side

Aimed primarily at younger consumers, in particular 25-44 year old females, the campaign will position potatoes as a relevant and convenient food which is healthy, tasty and versatile.

In an effort to ensure maximum exposure for the campaign and the key messages, a suite of assets have been made available for levy payers to use, such as online banner advertising, images for social media and even lorry livery.  
Bud, our campaign frontman, has a strong visual identity and features heavily across print and digital advertising, the website and our social media channels.  We want to ensure that this is replicated in the "outside" world, and as such have developed a number of options that can be used by industry to support the venture.