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  • Retail Market

    The Retail Market Latest data from Kantar Worldpanel, up to 03 January 2016: Fresh potatoes had a significant uplift over the Christmas period, with volumes up 5.0% in the 4 w/e 03 Jan 16 when...

  • Marketing & Corporate Affairs

     Marketing and Corporate Affairs aims to deliver added value to the potato industry, by focusing consumer spend on areas that complement marketing investment from other potato businesses. All areas...

  • Fresh Potatoes

    EU Campaign shows that potatoes are More than a Bit on the Side! AHDB Potatoes’ three-year, €3.6m EU co-financed joint venture campaign with Bord Bia aims to change consumer attitudes towards...

  • In-home Consumption

    Fresh potatoes are eaten as part of around 5.8 billion meals made at home each year  and a further 2.8 billion in-home meals include frozen potato products (Kantar Worldpanel Usage, 52 w/e 13 Sep 15...

  • Foodservice Industry

    The foodservice market, valued at £50.4 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...

  • Become a Digital Ambassador

    Are you passionate about potatoes?  We are looking for enthusiastic, social media-savvy volunteers, who would be happy to communicate our key messages to their online reach. If this sounds like you...

  • Promote

    What is ‘Promote?’   Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other...

  • Food Service Market

    The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...

  • Retail Market

    The Retail Market Total potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...

  • Promote

    What is ‘Promote?’   Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the intrinsic health and nutritional benefits of potatoes when compared to...

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