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Meet the Teams


9 June 2015

Rob Clayton, Sector Strategy Director, AHDB Potatoes 

Rob Clayton



  t: 07771 817083



As Sector Strategy Director for AHDB Potatoes, Rob oversees the range of projects across the division and manages the 40+ staff within AHDB Potatoes. Rob has been the director since 2011 and has a strong passion for forging a stronger future for levy payers and the potato industry. Rob works closely with the management team and advisory committees to develop the division’s business plan and deliver on the priorities set out by and for the grower and purchaser levy payers. 


Rita Hall, PA to Sector Strategy Director, Chair and Board of AHDB Potatoes



  t: 024 7647 8770



Rita provides support to the Sector Strategy Director, and Chair of AHDB Potatoes, Rita also assists the senior management team and as well as the AHDB Potatoes Board, organising meetings and inductions as well as handling requests and liaising with stakeholders. Rita also has a governance role for the division, ensuring procedural compliance by all.