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Meet the Teams

Marketing & Corporate Affairs

29 July 2015

 Marketing and Corporate Affairs aims to deliver added value to the potato industry, by focusing consumer spend on areas that complement marketing investment from other potato businesses. All areas promote the positive nutritional qualities of potatoes, providing consumers with a reason to purchase. 

NickNick White, Head of Marketing and Corporate Affairs White​, Head of Marketing

 e: Nick.White@ahdb.org.uk

 t: 024 7647 8777

 m: 07785 971672

For information on AHDB Potatoes Marketing Strategy contact Nick. He has a spectrum of predominantly FMCG (fast-moving consumer goods) marketing experience ranging from own label through to blue chip brands and across category areas such as infant feeding, dairy and alcohol. Enjoyed a year with AHDB Beef and Lamb as interim Head of Marketing, instigating the Mini Roast Campaign. 

 Sue Lawton, Education Coordinator

 e: Sue.Lawton@ahdb.org.uk

 t: 024 7647 8774

 m: 07792 209478

For information on AHDB Potatoes Education projects contact Sue. As AHDB Potatoes’ Education coordinator Sue currently reaches primary school children (KS1&2) through the Grow Your Own Potatoes project and & secondary school pupils (KS3) through Cook Your Own Potatoes. She is in the process of launching a third pillar aimed at Post 16 students in colleges and universities, due to go live in April 2016.

 Stu Baker, Consumer Marcomms Manager

 e: Stu.Baker@ahdb.org.uk

 t: 024 7647 8775

 m: 07785 973347

For information on AHDB Potatoes Consumer Marketing activity contact Stu. Having initially joined the organisation to oversee the previous EU co-financed campaign from 2010-2013, working in conjunction with France and Belgium, Stu moved on to manage the Corporate Affairs and One Voice campaigns, and now covers all Consumer Marketing activity.  Previous experience includes the brewery and pub trade, high-end retail and a digital agency securing the contract for England's 2018 FIFA World Cup bid.

 

The key marketing areas are:

  • Fresh Potatoes:  The main activity is a three year, EU funded, joint marketing campaign between AHDB Potatoes and Bord Bia, aimed at media-savvy women, aged 22-44 (with a key focus on females, aged 25-34 year olds). This campaign will consist of two main advertising bursts during October and May, to coincide with the new crop, supported with a year round PR campaign throughout the year. Visit our consumer site and share our recipes www.lovepotatoes.co.uk
  • Education: The key focus of education is with primary and secondary school children with our Grow Your Own Potatoes and the Cook Your Own Potatoes projects, both promoting the health benefits of potatoes to our future potato eaters. Plans for the launch of a third pillar, aimed at college students, are currently on the horizon
  • Fresh Chips: The chip skills strategy aims to assist chip shop owners in developing their businesses, through the promotion of better quality chips and the promotion of the key benefits of fish and chips to consumers. We are also involved with Seafish's nutritional analysis project, which will highlight the nutritional breakdown of fish and chips in comparison to other takeaways and work closely with the National Fish Friers Federation and National Edible Oils Distributors' Association
  • Corporate Affairs: This looks at the management of positive images of potatoes and managing potential issues with stakeholders and the media