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About Us

What do I get for my levy?

4 May 2018

You may have visited this page of our website as you have received your planting return form, it is a statutory obligation that you return your form and payment on-time. As per previous years, the completed return is due back on or before the 1st June and payment is due on or before 1st December.

We have upgraded and improved the online planting returns system. Please click on this link to access the portal: https://levyportal.ahdb.org.uk/Account/PotatoGrowerMigration

But what do we offer in return?

Our strategy is set in consultation with you, through the AHDB Potatoes Board. You can read more about our formation and core activities here.

We encourage you to take a closer look at our activities and work out how they can contribute to your bottom line.

To get started, we’ve picked out a few highlights.

Strategic Potato Farms

Designed for and by growers and agronomists – SPot Farms allow you to share ideas with each other and with researchers in a commercial farm environment.  Over 80% of attendees last year found something they can do differently back on the home-farm.

There are five sites and over 20 events planned each year, so make sure you put in a visit:

Sprout suppression and storage advice

We work tirelessly to make sure you get continued access to crucial chemicals like CIPC. With one eye on the future, we’re researching the alternatives so that you’ve got the best sprout control options for years to come.

As well as the industry leading research produced at Sutton Bridge Crop Stroage Research, the team produce practicle advice, tools and services for you to use during the season:

Disease intelligence and crop protection

Whether it’s blight, PCN or aphids and virus, you’ll find regular updates on pest and disease pressure through the summer supported by the latest thinking in management and control options.

In 2017, blight scouts who contribute to the Fight Against Blight, played a vital part in monitoring the spread of the blight strain EU_37 (aka ​'Dark green 37'), which was confirmed as insensitive to fluazinam. The fight continues, and our site contains weather alerts, blight monitoring and the opportunity to sign-up as a blight scout.

Here are some of our key crop protection services and tools:

Marketing

Our ‘More than a bit on the side campaign’ has proved successful. Year one results show that frequency of purchase of fresh potatoes by women aged 24–35 was up 2.9% after a long period of decline. In 2017, we announced a plan to create a group of prominent potato advocates to further increase potato consumption, which has made a cautious recovery in recent years.

Whilst retail performance cannot be directly attributed to marketing activity, at the end of the second year of the campaign (data for the year ending 16 July 17), Kantar WorldPanel figures showed that fresh potato volumes sold exceed the level predicted had there been no campaign activity, in this way the campaign is viewed as exceeding its target for the first two full years of activity.

For the first time in recent years there was an increase in the volume of fresh potatoes sold in retail, and consumers both within the target audience and the wider population were buying potatoes more frequently than they were prior to the start of the campaign.

Potato Data Centre and MI services

Launched in 2017, PDC puts our crop production and price data in one easy-access place.  If it’s a specific variety or a particular region, you’ll get the latest when you sign up.

Farmbench

Unearth your strengths. Farmbench helps you to understand and compare your full costs of production. Input either whole-farm or just your potato costs to suit your needs.

Brexit

AHDB is committed to producing up-to-the minute advice on how Brexit might affect GB agriculture. Our analysis in the Horizon series is created to benefit you. Access it via our website or in the trade and national media.

Exports

Our market development team continue to work on keeping existing markets going while opening up new ones. We’ve just demonstrated how GB produced seed can triple the yield for Kenyan farmers – opening doors to the rest of E Africa.

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