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Fresh potato sales enjoy post-Christmas increase

19 February 2016

"The decline in fresh potato sales has abated and we are now seeing an increase," James Lee, business unit manager at Greenvale's recently established agronomy division Produce Solutions, told a Syngenta potato seminar earlier this month.

"This time last year we were seeing vast price deflation but that's now tailed off, and we have seen a decline in the number of promotions on potatoes, including two-for-ones," he said. "The retailers recognise they were losing value, and there has been no effect on volume."

Fresh potato sales over Christmas were "great" he said, with a 5 per cent rise in volume and a 2 per cent rise in prices giving a 7 per cent rise in value...

Source: Horticulture Week

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