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Press Release


  • Potatoes: a fresh outlook

    Available free to levy payers is a new research report which brings a new focus to drive sales - it presents a fresh outlook for the potato category. It combines finding from three major consumer research studies, providing insight into what motivates shoppers when buying and eating potatoes, as well as their experiences at the potato fixture. Caroline Evans, head of marketing and corporate...

    18 November 2011

  • AHDB Potatoes seed satisfaction survey is now available online!

      AHDB Potatoes is running the first electronic version of the seed satisfaction survey during November.    “This survey will offer all potato growers the opportunity to have their say on seed quality and supply,” says AHDB Potatoes head of seed and export Mark Prentice.  “I strongly urge growers to complete the online seed satisfaction survey now.”    Aimed at everyone who buys or grows seed...

    3 November 2011

  • Innovation critical in processed potato sector, claims industry CEO

      Pushing the boundaries is critical to success, according to McCain Foods regional CEO Nick Vermont.   Speaking at the East Midlands Potato Day held at QV Foods, Holbeach Hurn, Lincolnshire, (July 5) he spoke of McCain Foods’ objective of innovation to make it easy for everyone to enjoy good food.   Foods need to give consumers the ‘feel-good’ factor and be quick and easy to prepare, he said,...

    3 November 2011

  • Wealth of advice and flexible timetable at North of England Potato Day

      For Yorkshire potato grower Stuart Stark, the North of England Potato Day is an unmissable event. The managing director of Fridlington Farms Limited, who is responsible for 520 acres of processing potatoes grown for Walkers Crisps and McCain Foods, believes the flexibility of the programme will make it easier for growers to attend at what will be a busy time of year.   The event held at Askham...

    3 November 2011

  • Jerry Knox to speak at East of England Potato Day

      Dr Jerry Knox of Cranfield University will be examining water use at the AHDB Potatoess East of England Potato Day to be held at Frederick Hiam Ltd, Hill Farm, Tuddenham, Bury St Edmunds, IP28 6TA, on September 1.   Dr Knox will examine water auditing and efficient water use to help plan the management of this limited resource. Dr Knox will also lead on  a workshop on soil and water...

    3 November 2011