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Press Release


  • Your Research Questions Answered by AHDB Potatoes

      AHDB Potatoes invests in consumer and market research to help levy payers make better informed – and potentially more profitable – business decisions and to highlight potential marketing opportunities.   We have a wealth of data gathered from specialist research organisations such as Kantar WorldPanel, NPD Crest, YouGov and others, all of which is channelled through the AHDB Market...

    29 November 2011

  • AHDB Potatoes launches recipe app for iPhone

    Family mealtimes are set to become that little bit easier as AHDB Potatoes launches its first free recipe driven app, designed for those seeking quick and tasty meal ideas. The ‘Quick & Tasty’ app for iPhone and iPod Touch gives users access to hundreds of favourite, as well as new and exciting, potato recipes, which can be ready and on the table in under 30 minutes. What’s more, users can...

    21 November 2011

  • Potatoes: a fresh outlook

    Available free to levy payers is a new research report which brings a new focus to drive sales - it presents a fresh outlook for the potato category. It combines finding from three major consumer research studies, providing insight into what motivates shoppers when buying and eating potatoes, as well as their experiences at the potato fixture. Caroline Evans, head of marketing and corporate...

    18 November 2011

  • AHDB Potatoes seed satisfaction survey is now available online!

      AHDB Potatoes is running the first electronic version of the seed satisfaction survey during November.    “This survey will offer all potato growers the opportunity to have their say on seed quality and supply,” says AHDB Potatoes head of seed and export Mark Prentice.  “I strongly urge growers to complete the online seed satisfaction survey now.”    Aimed at everyone who buys or grows seed...

    3 November 2011

  • Innovation critical in processed potato sector, claims industry CEO

      Pushing the boundaries is critical to success, according to McCain Foods regional CEO Nick Vermont.   Speaking at the East Midlands Potato Day held at QV Foods, Holbeach Hurn, Lincolnshire, (July 5) he spoke of McCain Foods’ objective of innovation to make it easy for everyone to enjoy good food.   Foods need to give consumers the ‘feel-good’ factor and be quick and easy to prepare, he said,...

    3 November 2011