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Press Release


  • The drought that got away

      Irrigate with the right amount of water, at the right time, in the right place, growers were urged by Dr Jerry Knox at the well-attended AHDB Potatoes East of England day (September 1, Tuddenham, Bury St Edmunds).   Improved water efficiency may not necessarily mean using less water, but it should ensure maximum crop uptake and better yields and quality, said the principal research fellow in...

    3 November 2011

  • Bruising costs potato growers £26 million a year

      With dry weather exacerbating the risk of bruising potatoes at harvest, AHDB Potatoes has called on growers to take a proactive stance and make quality assessments at all stages of harvesting, from lifting to store loading.   “In addition to costing growers an estimated £26 million per year, bruising does untold damage to consumer confidence.” says AHDB Potatoes technical executive Gary Collins...

    3 November 2011

  • AHDB Potatoes TV advert premiered at South East Potato Day

      The first official viewing of the new TV advertisement that will inspire consumers to cook more potatoes took place at the South East Potato Day at Quex Barns, Birchington in Kent (June 24).      Caroline Evans, AHDB Potatoes head of marketing and corporate affairs, who presented the commercial, explained: “This is a first for us and we hope it will give an additional boost to our promotional...

    3 November 2011

  • Farmers should book now for West Midlands Potato Day!

      Potato growers should reserve their places soon at the West Midlands Potato Day 2011 – it could help them save £££, according to experts!   Rotation crops such as caliente mustard and radish could help potato growers improve and sustain yields – and therefore profits – on prime growing land, say agronomists Andrew Wade and Luke Hardy.   Results of their trials will be revealed in a workshop at...

    3 November 2011

  • Bruising advice offered at North of England Event

      This year’s AHDB Potatoes North of England Event included a series of practical, in-the-field interactive workshops and trials, with key industry figures such as Eric Anderson from Scottish Agronomy and Barry Baker from Grimme offering tips on reducing bruising.    “Bruising is a significant factor affecting the whole of the GB potato industry and it is estimated that each grower is losing £200...

    19 October 2011