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Market Intelligence

Retail Market

20 June 2019

The Retail Market

Latest data from Kantar Worldpanel, up to 19 May 2019:

  • The total volume of fresh potatoes sold fell by 1.2% year-on-year in the 52 weeks to 19 May. This was driven by older households. Retired households bought 4% less potatoes year-on-year, while pre-family households bought nearly 15% more.
  • In the last 52 weeks, frozen potato sales grew by 2% year-on-year, with volume and value growth for both frozen chips and frozen potato products.
  • Chilled potato volumes continued to fall, down 8.3% in the 12 weeks to 19 May. This is driven by a fall in the share of households buying chilled potatoes, down 2.6ppt to 31%.
  • Snacks have seen mixed movement over the last 52 weeks, with potato savoury snacks growing by 11% in volume. Crisps, however, are down 4% over the same period, driven mostly by a fall in volume purchased per trip (1.8%).


N/C - No change

This information is based on latest data from Kantar Worldpanel, for the GB Retail Market. It is updated on a bimonthly basis.

Visit the AHDB website to read more of our analysis and insights. Recent reports have included:

  • Organic grows, defying low consumer confidence

  • Love your leftovers

  • Consumer Focus: The evolving needs of the 55 and overs

  • Consumight Insights: The meat shopper journey

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AHDB Potatoes activity

The primary focus of AHDB Potatoes activity is on the consumer, which benefits all routes to market. Working with the major retailers and their supply chains does present a major opportunity to reach the consumer.

  • Research: AHDB Potatoes provides bespoke insights into the potato shopper which can be used to drive value and grow volumes.
  • Promotions: AHDB Potatoes campaigns provide a platform for retail activity, linking activity in store or the through promotions.
  • Resources: for smaller retailers AHDB Potatoes has a range of posters and promotional literature available which can be used to help promote.