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AHDB Exports to fly the flag for horticulture and potatoes at Fruit Logistica 2016

26 October 2015

A bigger and better showcase for Great Britain’s horticulture and potato industries will be unveiled at Fruit Logistica 2016 by the Agriculture and Horticulture Development Board (AHDB).

Returning to the show for a fifth year with an even larger exhibition space for 2016, AHDB Exports will provide a high profile platform from which exhibitors from across the horticulture and potato industries can showcase their product to over 67,000 trade visitors.

Fruit Logistica, 3 – 5 February, offers exhibitors strong networking opportunities and international export and business leads. To support horticulture and seed potato producers, AHDB is offering ten co-exhibitor opportunities enabling growers to exhibit at this world-leading event at significantly reduced costs.

A highlight of Fruit Logistica is the annual UK Reception hosted by AHDB and supported by UK Trade and Investments (UKTI), which encourages industry visitors and exhibitors to get together and network. This year’s Reception will take place on the stand on Thursday 4 February from 4.00 – 6.00pm with representatives from UKTI, Chairman of AHDB Peter Kendall, AHDB export staff and trade and industry bodies all in attendance.

As well as an increased exhibition space, this year’s newly-designed stand will offer co-exhibitors their own branded pods, which include plasma touch-screen computers, comfortable seating for meetings and two hospitality areas with complimentary refreshments throughout the show.

An ‘Early Bird’ rate is being offered to exhibitors booking before 5pm on 30 October. Eligible exhibitors for the AHDB stand include horticulture and potato levy-paying businesses, and related science and representative organisations. Fresh produce marketing companies or co-operatives are also eligible assuming they can show support from a levy paying business.

To book, visit or or call 024 7669 2051 and ask to speak to Amanda Robins (for horticulture) or Sophie Lock (for potatoes). ‘Early Bird’ stands for co-exhibitors must be booked by 5pm Friday 30 October – cost is £2,300 + VAT; (after this, the rate will be £2,800 + VAT until the final deadline of Monday 16 November 2015). All stands must be booked by Monday 16 November 2015. Stands will be allocated on a first-come, first-served basis on receipt of completed booking forms only.






Notes to editors:

If you would like more information on this release please contact Charlotte Corner, AHDB Horticulture Communications Manager: on 024 76478880

AHDB Potatoes is a division of the Agriculture and Horticulture Development Board (AHDB). AHDB is a UK-wide Non-Departmental Public Body sponsored by Defra and primarily funded by farmers, growers and others in the supply chain through statutory levies. It supports the meat and livestock industries (beef, sheep and pigs) in England, the horticulture, dairy and potatoes industries in Great Britain, and the cereals and oilseeds industry in the UK. AHDB Potatoes was formerly known as Potato Council.


The Agriculture and Horticulture Development Board (AHDB) is an independent, evidence-based 'Levy Board' which plays a pivotal role in improving farm business efficiency and competitiveness. The AHDB is wholly funded by farmers and growers through statutory levies. Because the levy is statutory AHDB is classified as a non-departmental public body.

AHDB Horticulture (formerly Horticultural Development Company (HDC) is a part of the Agriculture and Horticulture Development Board (AHDB) which administers the collection of an ‘industry levy’ to fund essential near-market research and development. The research programme and knowledge transfer activities are strategically aligned to the needs of the industry by working closely with growers, consultants, scientists and funding bodies.

AHDB Horticulture’s work is funded through an industry levy which is channelled directly into research and development projects that serve the interests of over 300 crops through seven sector panels: Protected Edibles; Field Vegetables; Mushrooms; Soft Fruit; Hardy Nursery Stock; Tree Fruit, and Protected Ornamentals and Bulbs

AHDB Potatoes is a division of the Agriculture & Horticulture Development Board, and is committed to making the potato industry more competitive and sustainable through factual, evidence-based advice, information and activity. It is established via the Agriculture and Horticulture Development Board Order 2008. AHDB Potatoes is funded from the AHDB potato levy which is ring-fenced to be used for the benefit of potato levy payers.

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