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AHDB launches farm data sharing project

12 June 2018

Creating a best practice guide to sharing farm data is the focus of a new consultation launched by the Agriculture and Horticulture Development Board (AHDB).

The project will develop a set of principles to help promote and facilitate data sharing within the agricultural industry. Run in partnership with agri software business Rezare Systems, it kicks off with a series of workshops in July and August.

Based on input from farmers and the wider value chain, the aim is for an industry-supported code to be produced later this year. The principles will complement the broad “EU Code of Conduct on agricultural data sharing”, which was launched at the end of April 2018.

AHDB Chief Strategy Officer Tom Hind said: "Finding an effective way of removing the frictions surrounding the sharing of data is a critical step in unlocking the full potential of that data in our industry.

“While agriculture is making some progress in developing data-rich tools, there remain significant barriers to accessing and re-using farm data for the good of the sector, much of which relates to a lack of trust about who's going to do what with the data.”

“We need some robust principles in place that all players in the farm data chain can align with.  Getting data flowing in a transparent, secure and trusted environment needs this step and as a levy funded organisation, we believe it right we take this forward on behalf of our industry."

Following a report examining the AHDB's role in the agri data landscape completed in late 2017, the organisation concluded it should take a lead role in developing principles that represent our levy payer interests. 

Rezare's UK managing director, Julian Gairdner, said "This is a vital project for the sector. Our experience of leading a similar initiative in New Zealand should enable us to take the learning from that project so we can develop a set of principles that reflect, and work effectively in, the GB context.

“New Zealand’s code was a critical step, allowing the development of a set of farm data standards and data exchange protocols.  British agriculture needs a similar foundation on which effective data sharing should be built and which needs to work across the key farming sectors.

The workshop meetings will be invitation only, added Tom. "We want appropriate representation across the sector, but anyone who would like to be considered to attend a session should contact us as we want to be as inclusive as possible,” he said.

- Ends -

Notes to editors

AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at


For further information contact James Wilde, AHDB Head of Media & PR, on 024 7647 8800 or

For out of hours enquiries,call AHDB press office on 024 7647 8800 or email

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