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AHDB Potatoes Board takes stock of industry views

24 June 2013

Under the banner of Direction through Dialogue AHDB Potatoes’s Board members are poised to meet with other levy payers and share views on how the levy is spent, what benefits are derived from the expenditure and whether plans are fit for the future.

Suffolk potato grower Bruce Kerr, who joined the board this year, commented “like most growers, I knew a little about AHDB Potatoes but when the levy bill arrived I always wanted to know more. Since joining the board I’ve been impressed by the dedicated team working on focussed plans that benefit industry. This is a fantastic opportunity for me to share what I have learnt and to find out what my fellow growers and supply chains think about the board, whether its plans suit us well or whether they need to change.

“We’ve always put our plans out to consultation each year and responses have been positive,” added AHDB Potatoes Director Rob Clayton. “But nothing beats face to face conversation to get to the heart of issues that affect the potato sector and these are what we want to hear about so that we can build priority issues into our plans.”

Board members will be arranging their own meetings through the summer and there will be additional opportunities to join in the debate at planned AHDB Potatoes events. Each levy payer has been equipped with a breakdown of expenditure and a summary of delivery plans so that they can give some thought to the value of AHDB Potatoes before meetings take place.

“We’re particularly keen to hear from anybody who wouldn’t normally attend our events as these are the people who probably know less about us and ponder the value the most.”

If you are one of those levy payers who starts to question what you get when it comes to signing the levy cheque then arranging to take part is easy. Simply email Rita Hall ( or phone 02476 478770 and AHDB Potatoes will either put you in touch with the nearest Board member or let you know what meetings have been arranged.




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Further information

Download: Direction through Dialogue

AHDB Potatoes is the division of AHDB which works towards making the British potato industry more sustainable, competitive and profitable and helps stimulate use of the GB potato crop in home and export markets. Sutton Bridge Crop Storage Research (SBCSR) is the leading post-harvest applied research facility for agricultural storage in the UK. It is owned by the Agriculture and Horticulture Development Board and operated by its AHDB Potatoesdivision.

The Agriculture and Horticulture Development Board (AHDB) is the UK’s statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of government). Our purpose is to make our agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity.

Contacts for this press information


Jim Davies

Sophie Lock

Communications manager

Communications Officer

024 7647 8786

024 7647 8772


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