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AHDB Potatoes launches recipe app for iPhone

21 November 2011

Family mealtimes are set to become that little bit easier as AHDB Potatoes launches its first free recipe driven app, designed for those seeking quick and tasty meal ideas.

The ‘Quick & Tasty’ app for iPhone and iPod Touch gives users access to hundreds of favourite, as well as new and exciting, potato recipes, which can be ready and on the table in under 30 minutes. What’s more, users can sort the recipes according to the ingredients available in their kitchen at any one time, or merely to suit their taste buds, using the app’s unique yet simple ‘what’s in my cupboard’ scroll facility to pair potatoes with a protein or vegetable. Whether you’re looking for a beef, fish or chicken recipe, or even a vegetarian recipe, you’ll be sure to find a suitable dish.

The result of each scroll brings with it several recipes, so whether it’s a simple cottage pie or a more exotic potato tapas, users certainly won’t be short of mealtime inspiration for healthy meals featuring potatoes with the ‘Quick & Tasty’ app at their fingertips.

Key features of the new ‘Quick & Tasty’ app include:

  • 100s of categorised recipes including a ‘top 25’ feature
  • A unique ‘what’s in my cupboard’ scroll element to facilitate mealtime planning
  • A simple ‘swipe’ browsing mechanic
  • Concise step-by-step recipe instructions

Simon Bull, Marketing Manager at AHDB Potatoes, comments: “Whether you prefer to plan your meals in advance or make a speedy decision based on what’s in your kitchen cupboard or fridge, our app is the ideal solution for you.

“What’s more, all of the recipes are ready in just 30 minutes or less, making it perfect for time-poor Brits seeking a quick and tasty meal solution. The app also demonstrates just how versatile potatoes are – from a classic curry to melt-in-your-mouth mash, it can be used to make hundreds of different and exciting family favourites.”

The ‘Quick & Tasty’ app is available for free download now from the App Store on iPhone and iPod Touch, by clicking here.

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