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BP2017 sees AHDB Potatoes Next Generation programme 2018 applications open

30 November 2017

AHDB is seeking 15 up-and-coming professionals with a passion for driving the potato industry forwards to join the 2018 Next Generation programme, launching in April next year.

The latest wave of recruitment for the successful AHDB initiative was announced at BP2017 (22 and 23 November), the UK’s largest industry event.

The Next Generation programme is in its third year and aims to develop the future leaders of the potato industry.

Applicants are being sought from across the British potato supply chain and successful candidates will take part in a year-long development programme, including business and technical sessions, as well as supply chain visits.

AHDB Potatoes Chair, Sophie Churchill who led the Next Generation panel debate on the future of farming at BP2017, said: “The Next Generation programme aims to provide the platform to develop future leaders and give them exposure to areas of our business which they wouldn’t usually have. We look for people to learn about the potato sector in its entirety, with focus on the promotion, production and protection of our industry. 

“We welcome applications from different job profiles, geographic regions and market sectors, so I would urge anyone who is interested in learning about the potato industry to put themselves forward and apply.”  

Emma Kelcher, Technical Manager at Elveden Farms and 2015 graduate from the Next Generation programme, said: “I would encourage anyone to join the programme as it gives you an insight into the full supply chain and an opportunity to make some great contacts along the way.”

AHDB is inviting candidates to apply by sending a video describing why they should be considered for a place by 31 January 2018. For more information on how to apply, visit

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View 2018 programme preview video below:

Notes to editors

AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at


For further information contact Jimmy Phillips Senior Marcomms Manager (AHDB Potatoes) on 024 7647 8933 or



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