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Brits favour no flavour

10 September 2019

Despite the vast array of creative flavours lining the crisp aisles, its plain old ready salted that Brits favour above all others.

From Morrison’s Chipotle Pulled Pork BBQ to M&S’ Scottish Langoustines with Dill and Lemon, innovation in the industry has led to an explosion of flavour combinations. In fact, more than 400 are now on offer to consumers.

Read the full story at ahdb.org.uk/news*

*We will shortly be closing this website, all content is available on the new main AHDB account www.ahdb.org.uk 

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