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International exports event will result in substantial trade deals

11 September 2017

British potato exporters will instigate deals worth hundreds of thousands of pounds at this year’s Potato Europe event, held next week in Holland.

With over 250 exhibitors, and 15,000 visitors from around the world, Potato Europe is a key marketplace for the GB potato sector, and British-based potato companies will gather on the AHDB Exports stand to discuss both the past and upcoming export season with new and existing customers. The exhibitors this year include Greenvale AP, Caithness Potatoes, Cygnet PEP, James Hutton Ltd, Cullen Allen and SASA.

Niall Arbuckle from Greenvale AP says the show is the ideal venue for striking deals with key clients in countries such as Egypt, Morocco, Israel and Jordan.

He says: “It’s an intense couple of days where we sit down with our customers and agree tonnages for the coming export season. We’ll discuss quality and quantity and the end result is usually 10,000 – 12,000 tonnes of potatoes ordered from our key customers.”

Stephen Hole from Caithness Potatoes agrees that Potato Europe is the ideal place to connect with current and potential clients.

He says: “Potato Europe is a really important international meeting place, especially as in this business you don’t get many opportunities to sit down with your clients face to face.

“As well as discussing potential orders for the coming season we want to make our customers aware that have recently started producing seed in four European countries, Holland, France, Denmark and Poland. This will give European customers the opportunity to purchase high quality seed locally and so allows us to access previously untapped markets.”

For the AHDB Export Team, who are constantly working to open or improve access to markets for British exporters, the event offers the opportunity to connect with key contacts.

Rob Burns, AHDB’s Head of Crop Trade Market Development, will be on stand gathering intelligence and discussing the benefits of GB’s high health seed potato sector.

He says: “Britain currently exports seed potatoes to over 30 countries worldwide and AHDB is currently working on plans to both develop new markets and increase volumes currently going in to existing markets.

“We are looking to increase our exports in a number of areas including Russia, the Middle East and Brazil and the show offers us the chance to continue discussions with these target markets. Middle East and the Gulf states are of particular interest as potential new markets as their previous supplier of seed potatoes have limited production as part of water saving measures.”

Potato Europe is held in Emmelord, the Netherlands, on 13-14 September. 

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Notes to editors

AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at


For further information contact Sarah Hunter-Argyle, AHDB Senior Marcomms Manager on 0131 297 7466 or



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