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Planting declarations now online only

3 April 2019

Your statutory planting return must be made via the online portal this year. Support will be available to all growers who need it, either over the phone or face to face in your own farm office.

Jack Atkins, Levy Assistant, said: “The change will bring several cost savings and benefits. The online system is quick, efficient and is the most secure way to handle personal and financial data.

“Smooth collection of planting data will allow us to deliver our market services, such as our planted area estimate more quickly.

“We understand that this will not be everyone’s preferred option. That’s why we’ve created a step-by-step guide and are offering full support. I am waiting at the end of the phone, plus we have a team in the field who can visit you. We’re also training our regional Knowledge Exchange team on how to use the system – so if you need it you can have someone with you to walk you through your online return.”

The portal, which allows you to add information, stop, save and pick-up later where you left off, is open now.

Anyone with questions can contact Jack Atkins on: or 024 7647 8602

What do you get for your levy?

Our strategy is set in consultation with you, through the AHDB Potatoes Board. We encourage you to take a closer look at our activities and work out how they can contribute to your bottom line.

Here’s some of the ways we’ve helped this year:

Supporting you through storage uncertainty

Potato store managers will be able to call on information and support from an £800,000 fund ring-fenced fund for sprout suppression and storage advice as the uncertainty around the future of Chlorpropham (CIPC) continues. Here’s how we helped:

More events and more face to face time with you

We’ve expanded our Knowledge Exchange team to ensure you can reach someone from AHDB when you need us. Our specialist potato team want to see you, whether that is for a chat at your farm office, or at an event. We’re more than doubling the number of events we hold in 2019, and you can find them all on AHDB’s new events portal – which is fully searchable by sector or location.

Our marketing campaign and rising potato sales

Sales of potatoes has gone up 3% over 4 years, last year sales of fresh, frozen and crisps were all up. During the same period we ran our Potatoes: More than a bit on the side campaign, aimed at increasing how often families buy potatoes. To do this we targeted women aged 24 – 44 with off and online promotions. The campaign generated 5 million web visits, 3 million YouTube views and a following of over 1 million across social media.

Helping you unearth your strengths with Farmbench

We have improved our tool for helping you analyse your business, giving you access to the same kind of data sources that your customers enjoy.  Farmbench version 2 contains several improvements, including to the evaluation of potato storage and irrigation costs. Growers tell us the best way to get the most from Farmbench is through a local business improvement group. Contact your local Knowledge Exchange Manager to learn more.

Find more of our services via this ‘what do I get for my levy?’ page, or find your local Knowledge Exchange Manager here

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