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Seed and science from Britain at Europe’s leading potato trade event

15 March 2016

‘Brexit’ or no this summer, GB’s seed potato and science community and AHDB Potatoes will be returning to Europe’s key international potato trade and technical event, Potato Europe, 14-15 September 2016, in Villers St Christophe, Aisne, France.

Seed potatoes from Britain have earned a good reputation around the world for high health and high quality and AHDB Potatoes is inviting GB’s seed and crop science community to ‘fly the flag’ at Potato Europe to promote varieties, crop science and expertise from Britain.

AHDB’s British pavilion at Potato Europe provides a high-profile marketing platform for GB seed potato exporters and related science and crop organisations. AHDB Potatoes head of seed and export, Robert Burns says, “We are sure to be busy with many meetings and high levels of international trade and networking throughout the event. In fact, with the event’s mid-September timing, it’s a ‘must-attend’ fixture for everyone in the potato business whether to talk trade or see the latest technologies available”.

Supporting the GB seed and science group, AHDB Potatoes will also be talking to Potato Europe visitors about the work it does to help sustain the GB potato industry. Up to 12,000 international visitors are expected at this event, with the GB trade pavilion positioned in an excellent spot to welcome many new contacts and old friends alike.

This September’s event is hosted by Arvalis in Villers St Christophe (Aisne), a key potato-growing region in France and where potato growers and trade will meet to discuss varieties, exports and imports, growing, harvesting, machinery, processing and much more besides.

GB seed and science organisations can now book their stand in AHDB Potatoes’ trade pavilion and take advantage of the excellent ‘Early Bird’ stand rates before 29 April.

We are anticipating another busy stand and a great Potato Europe experience again this year!

Useful links

AHDB Potatoes ‘Potato Europe’ stand info and bookings:

Potato Europe event:  

AHDB Potatoes seed and export newsletter ‘World Service’ (6 languages):

Potato Variety Database:

‘Seed from Britain’ PDF:


AHDB contact for this information

Sophie Lock, Communications Officer

Tel: +44 (0)24 7647 8772

Follow on Twitter @AHDB_Potatoes #AHDBexports


Notes to editors

The Agriculture and Horticulture Development Board (AHDB) is a UK organisation that collects a statutory levy and is responsible for channelling these funds back into research and development, promoting consumption and building sustainability of UK agricultural and horticultural industries at home and overseas. AHDB takes a leading role in showcasing agricultural and horticultural produce from the United Kingdom to the world.  

AHDB is funded by farmers, growers and others in the UK supply chain and managed as an independent organisation (independent of both commercial industry and of government). Our purpose is to make our agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity.

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