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BP2015

Publication Date: 
7 September 2015

Heading to Harrogate 12 & 13 November

If you’re serious about potatoes, you have to be going to BP2015 in Harrogate 12 & 13 November, 2015.

BP2015 is still in Harrogate, but has relocated to the outstanding facilities of the Harrogate International Centre (HIC) - a purpose built complex in the heart of the town. The event is free for registered visitors and by booking in advance (bp2015.co.uk) you’ll gain fast-tracked admission on the day.

“BP2015 is the biggest gathering of potato businesses and people in the GB potato calendar,” enthuses AHDB Potatoes chair Fiona Fell. “You need to

 be there for two days of solid interaction, catching up with research, talking to old friends and understanding where your business needs to go next.”

Only once every two years, every business associated with the potato industry is under one roof. It’s an important chance to keep up-to-date, and to meet customers, suppliers and colleagues.

“Since 2013, we’ve seen structural changes within the retail supply chain, an imbalance between supply and demand and consumers buying in different ways as they recover from recession,” states Fiona. “AHDB Potatoes workstreams in research and innovation, marketing and consumer understanding have moved on too.”

“I will be on our stand with fellow AHDB Potatoes board members,” adds Fiona. “Please come and talk to us and let me know what you think your organisation AHDB Potatoes, should be doing for you in the future.”

Harrogate International Centre enables this core event to have more exhibitors and a larger footprint than ever before.

“We’re delighted that a record number of new exhibitors have committed and are coming,” adds Fiona.

Everyone in the industry passes through the doors during the two days. It’s good to get the chance to see people outside the typical seasonal environment where often time pressures are too great to be able to talk freely.

BP2015 gold sponsor Branston is one of the UK’s largest buyers, packers and distributors of potatoes and is looking forward to meeting up with growers on its stand at the new venue.

“Branston has been delighted to sponsor BP for several years, and we are very much looking forward to this year’s event,” explains James Truscott, Branston’s managing director.

“We consider this event to be the most important in the UK potato industry. The increased attendance and content this year will give us an even greater platform to interact with our suppliers and customers from across the UK and overseas.  The last two years have seen fresh challenges thrown at the industry and we’ve been working on a range of initiatives.  Seeing everyone at Harrogate this November will be an excellent opportunity to showcase some of our recent developments as well as discussing the future direction of GB potatoes.”

Register now…

 

  • Update on trade changes & understand competitors
  • Learn more about the new entrants and innovations entering this fast moving industry
  • Review your machinery options
  • Discuss seed choice
  • Supply contracts: see what’s on offer
  • Meet your customers and suppliers face-to-face: new and old
  • See the latest Product/service launches

 

  • Socialise and enjoy the entertainment at the  industry dinner
  • Strike show deals
  • Learn something new - attend seminars, get CPD points
  • Agronomy: latest developments and advice
  • Legislation: keep up-to-date
  • Talk to the AHDB Potatoes team and find out how you can get more from your levy
  • Register at: bp2015.co.uk

 

The latest Kit

Reviewing machinery options, seeing new kit and striking a show deal is an important aspect of the show. This time there’s a larger amount of machinery on display and for the first time it is indoors.

Barry Baker, Sales Director for BP2015 Gold sponsor Grimme says, “Since the last event in Harrogate technology developments have moved on swiftly. Grimme has some state of the art new developments, such as yield mapping and planter section control which allows growers to efficiently place and optimize seed tonnage over the hectarage available.

BP2015 is an excellent opportunity for growers and farm managers to see our equipment kit first hand. Come and talk to the Grimme team about the best equipment available for your farm size and specific rotation.”

Kicking back at the industry dinner

As well as serious matters, BP2015 is a time to have a bit of fun. The industry dinner is the chance to mix socially as well as do business.

This year the dinner takes place at the spectacular Harrogate Royal Hall at the end of the first day. The venue is connected to the HIC and provides the perfect environment to unwind with friends and colleagues, network or to entertain valuable guests. We’ve already got more guests than any previous year. Tickets can be booked : bp2015.co.uk

The entertainment

Seasoned sports commentator Nick Mullins is primed to deliver the after dinner speech. Nick will bring a relaxed humour and unrivalled insight into his work at numerous sporting events. The most topical being the Rugby World Cup, where, as the lead commentator for ITV, he will have had access to every team.

Nick will also provide his experience from commentating at Wimbledon, The University Boat Race, the London Marathon, the Sydney Olympics, the Manchester Commonwealth Games, the Athens Olympics and London 2012.

An unrivalled seminar programme

Gaining the latest industry insight on technical, agronomic, legislative and marketing developments from industry’s top experts draws delegates to BP2015.

The market potatoes operate in – seminar and discussion

Responding to the challenges of the rapidly changing retail environment, Chris Cowan, Kantar Worldpanel’s Consumer Insight Director will team up with Rebecca Hughes from AHDB’s strategic insight team to provide an upstanding of the market potatoes operate in.

Chris and Rebecca will update on the key trends for 2015 and beyond. So, if you need to know the position on continued consumer budgeting and focus on price; increasing interest in ‘war on waste’ and the growing popularity of food products that offer both convenience and the opportunity to cook from scratch, this one is for you .

Chris and Rebecca will provide the latest position on potatoes performance in the fresh produce category; frequency of shopping habits, shop trip size and top up trips. They will also talk about the rise of Aldi and Lidl if they are continue to outperform the market their share.

Exploiting social media for business success – Interactive workshop

Want to build your farm brand or expand your business through social media? AHDB specialists Gareth Renowden from the Dairy team and Eleanor Perkins from the Cereals and Oilseeds team will be on hand to answer all your burning questions.

Gareth and Eleanor will open the floor in an interactive workshops for attendees to come and develop the confidence with the social media offering for the pro or the complete beginner.

So, if you have questions about your compelling content. Or you want to review how you could be benefitting from using social media; or to take home the top tips on the need to plan, listen, and analyse before you engage; or want to explore which social media channels may work for you and how to measure your results; this is the one to come to.

Understanding the competition – Interactive panel session

Representatives from North-West Europe will update on the 2015/16 season, providing the latest position on estimated production levels and market changes. The session will also provide the latest production costs structures and key market changes by country. This session is jointly chaired by Jay Wootton, Andersons and Victor Phaff, chair of the North-Western European Potato Growers (NEPG).

Understanding the ‘Risk vs Reward’ equation – Seminar and panel session

Tough seasons highlight the ongoing importance of managing risk and the necessity to achieve sustainable levels of return. This session will explore the ‘risk vs reward’ ratio required by GB businesses to encourage the capital investment necessary for a progressive industry.  Production costs assessments will be evaluated for 2014 season with projections for 2015 & 2016 will be presented by Neil Cameron, Bidwells.

Opportunities for Growth – Seminar and discussion

Sharon Hall of the Potato Processors Association and Nick White head of marketing at AHDB Potatoes with present the current industry success stories and explore the future opportunities for market growth.

Developing the potato industry – Key note address.

AHDB chair, Peter Kendall will discuss AHDB’s growth agenda and the emerging priorities for our work in the potato sector.  

Soils interactive – workshop

Soil is a potato grower’s key asset and plays a significant factor in governing yield and tuber quality. AHDB Potatoes’ Jenny Bashford will team up with the James Hutton Institutes’ Blair McKenzie and Mark Stalham of NIAB-CUF to focus on utilising practical science to optimise soil mechanics for GB potato production.

Putting research into practice – Seminar and discussion

Philip Burgess and Adrian Cunnington of AHDB Potatoes will present the latest research and explain how it will get into the hands of GB growers to increase their competiveness.

Smarter production - Seminar and discussion

Growers are continuously seeking ways to reduce cost, improve quality and advance productivity. Jim Wilson of Soil Essentials will team up with machinery exhibitors to discuss the innovations on the horizon.

BP2015 Sponsorship opportunities

There are supporting sponsorship opportunities which are still available for the industry dinner and pre-dinner drinks. If you are looking to boost the profile of your organisation, please contact the BP2015 event team on 01743 455886.

Tickets

To get in free to the event and avoid queues on day go to www.bp2015.co.uk

 

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