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Watch again: Webinar on planted area, consumer trends and Brexit

Publication Date: 
29 June 2017

Watch again: Webainr on planted area, consumer trends and Brexit

To listen again to our webinar, first release on Monday 26 June, on our potato planted area, consumer trends and Brexit please follow this link

Our planted area estimate is produced using anonymised and agregated data from Levy Payer's return forms, which is analysed through an ISO controlled process. The end result is robust, independent data, to which our Market Intelligence team will add commentary to aid understanding, where necessary.

The webinar provided us with an opportunity to update attendees on our latest 'Horizon' work on how Brexit might affect agriculture, and the potato industry, in Great Britain. There is lots of Brexit content on the main AHDB website, though our webinar was focused on the potato

The agenda was as follows:

  1. Introduction from Sector Strategy Director Rob Clayton
  2. First look at GB potato planted area: setting the scene for the season ahead, Amber Cottingham, MI Analyst for AHDB Potatoes
  3. What are the consumer trends impacting the potato industry, Emily Beardshaw, AHDB Consumer Insight Analyst
  4. Brexit: Opportunities and challenges in the potato trade, David Swales, Head of AHDB Consumer Insight
  5. AHDB Potatoes Strategy update from Sector Strategy Director Rob Clayton
  6. Questions and answers

The recording can found here

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