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  • Retail Market

    The Retail Market Latest data from Kantar Worldpanel, up to 14 July 2019: The total volume of fresh potatoes sold stayed relatively stable on the year (+0.1%) for the 52 weeks to 14 July 2019....

  • Marketing campaign success - Potatoes: more than a bit on the side

    Our consumer marketing campaign has had a big influence. Potatoes: More than a bit on the side, ran for three years, from 2015 to 2018. In that time, the sales of potatoes and potato products has...

  • In-home Consumption

      The usage of potatoes in in-home and carried-out meal occasions has declined slightly in the past year, despite the overall number of meal occasions increasing. 5.4 billion portions of fresh...

  • Foodservice Industry

    The British foodservice market, valued at £53.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (...

  • Marketing & Corporate Affairs

    Marketing and Corporate Affairs aims to deliver added value to the potato industry, by focusing consumer spend on areas that complement marketing investment from other potato businesses. All areas...

  • Fresh Potatoes

    EU Campaign shows that potatoes are More than a Bit on the Side! AHDB Potatoes’ three-year, €3.6m EU co-financed joint venture campaign with Bord Bia aims to change consumer attitudes towards...

  • Become a Digital Ambassador

    Are you passionate about potatoes?  We are looking for enthusiastic, social media-savvy volunteers, who would be happy to communicate our key messages to their online reach. If this sounds like you...

  • Promote

    What is ‘Promote?’   Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other...

  • Retail Market

    The Retail Market Total potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...

  • Food Service Market

    The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...

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