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BP2017 Seminar: Influencing the influencers

21 December 2017

Our plan to create an army of prominent potato advocates

Panel: Stephen Farmer, AHDB, Marc De Beaufort, International Potato Centre

  • 92% of people trust a recommendation from a person (even if they don’t know them) over that of an organisation/brand
  • Therefore we will provide those who really influence the UK diet with the good news about potatoes
  • Stephen Farmer: “Potatoes provide more Vitamin C, B1, B6, folate, iron, magnesium and potassium to the UK diet than superfoods like beetroot, bananas, nuts, broccoli and avocado, because they are consumed more frequently.”

 

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