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BP2017 Seminar: Understanding the needs of your consumer

21 December 2017

A view of consumer trends and the retail landscape

Panel: Chris Cowan of Kantar World Panel. Steve Evans and Emily Beardshaw of AHDB

  • Volumes of potato consumed has stabilised and showing recovery
  • Changing retail drivers (health, convenience, discounters) will affect growers
  • “More people buy potatoes than buy toilet roll” Chris Cowan



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