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Marketing campaign success - Potatoes: more than a bit on the side

15 April 2019

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Marketing campaign success - Potatoes: more than a bit on the side

Our consumer marketing campaign has had a big influence. Potatoes: More than a bit on the side, ran for three years, from 2015 to 2018. In that time, the sales of potatoes and potato products has gone up (according to Kantar Worldpanel) for the first time in years. We targeted women, aged 25 - 44, a group that had been buying fewer potatoes. Now the campaign has ended, we've seen an improvement in their attitude towards the humble spud!

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